Paper based marketing transactions are generally of two kinds. Materials may be handed from one person to another, typically in a salesperson to prospect scenario, and secondly, materials may be made available for potential prospects to take away with them for instance from a FSI display or other touch points. Both of these transactions occur in the offline world (as opposed to on the internet) and involve a direct transfer of information upon request.
There are, however, limitations to using paper to achieve this transfer of information. Paper is cumbersome, takes up a lot of space, is non-interactive, difficult to change, difficult to measure, uses a lot of natural resources to produce and creates a lot of waste; especially given the amount of paper-based marketing material that is printed but never put to use.
GO Paperless!™ provides an alternative transaction in which paperless marketing materials can essentially be handed from person to person, or taken away from consumer touch points using a standard mobile phone.
Once a business' marketing materials are stored with us, a salesperson can use their mobile phone to access their materials and have them sent to the email address of their choice. Additionally, consumers can also access a business' materials at their convenience from pre-existing customer touch points.
By focusing on eliminating the paper transaction GO Paperless!™ provides an easy, secure, and environmentally friendly mechanism for the dissemination of marketing materials. Additionally through our Paperless Marketing consultation service, we provide expert advice on how to leverage the many advantages of GO Paperless!™ so our customers and end users can enjoy all the benefits of the GO Paperless!™ experience.
With the elimination of the paper transaction, GO Paperless!™ aims to reduce the paper waste in the marketing industry and to promote the conservation of trees by providing a value packed alternative to replace paper marketing transactions.
There are, however, limitations to using paper to achieve this transfer of information. Paper is cumbersome, takes up a lot of space, is non-interactive, difficult to change, difficult to measure, uses a lot of natural resources to produce and creates a lot of waste; especially given the amount of paper-based marketing material that is printed but never put to use.
GO Paperless!™ provides an alternative transaction in which paperless marketing materials can essentially be handed from person to person, or taken away from consumer touch points using a standard mobile phone.
Once a business' marketing materials are stored with us, a salesperson can use their mobile phone to access their materials and have them sent to the email address of their choice. Additionally, consumers can also access a business' materials at their convenience from pre-existing customer touch points.
By focusing on eliminating the paper transaction GO Paperless!™ provides an easy, secure, and environmentally friendly mechanism for the dissemination of marketing materials. Additionally through our Paperless Marketing consultation service, we provide expert advice on how to leverage the many advantages of GO Paperless!™ so our customers and end users can enjoy all the benefits of the GO Paperless!™ experience.
With the elimination of the paper transaction, GO Paperless!™ aims to reduce the paper waste in the marketing industry and to promote the conservation of trees by providing a value packed alternative to replace paper marketing transactions.
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